How does Instagram ads work? Well, if you want an answer to this question it means that you are a business owner who wants to promote his brand on this platform: you need to know how does Instagram ads work.
In fact, advertisement is not something that we find on TV or newspapers any more, but it’s actually in our telephones and on every social network.
So, it is actually really important that you know how does Instagram sponsored ads work and how much do Instagram ads cost. In this way, you can use it to enlarge your business and also reach more potential customers that want to buy your products.
Instagram sponsored ads are the newest way to advertise your own products and you have to know how to do it because you can reach a larger engagement on your business account. Also, you will have customers from all around the world thanks to Instagram.
So, if you are interested in discovering how does Instagram ads work and how much do Instagram ads cost, you should keep on reading this article, because I will tell you everything I know about Instagram sponsored ads. I’m going to explain to you how does Instagram sponsored ads work, in order to expand your business thanks to this platform.
How does Instagram ads work
Before talking about how does Instagram ads work, I would like to explain to you something that you might not know. In fact, when Instagram was born in 2010, it was a start-up created by Kevin Systrom and Mike Krieger, two smart developers.
When the two entrepreneurs created this new social media platform, they imagined it as a start-up, so there were no ads on it. In fact, they made no money out of Instagram, they just dedicated themselves to the development of this brand new social network.
However, in 2012 the Instagram start-up was bought by the creator of Facebook, Mark Zuckerberg for one billion dollars. Zuckerberg bought it not only because he liked it, but also to eradicate a potential competitor and to make money out of it.
In fact, after Zuckerberg’s arrival, Instagram sponsored ads started to appear on the platform, rendering it really similar to an online shopping window. So, after the introduction of Instagram sponsored apps, Instagram started to make money.
More and more brand started to use Instagram, but also Facebook and other platforms, in order to advertise their own products to a larger audience. That’s why you have to know how does Instagram ads work.
In the next paragraphs I’m going to tell you how does Instagram sponsored ads work and how much do Instagram ads cost. Keep reading!
What is Instagram advertising?
Understanding what is Instagram advertising is important before moving on to how does Instagram ads work and how much do Instagram ads work, so let me tell you in this short paragraph what Instagram advertising is and why you need it. Keep on reading to discover more about how does Instagram ads work.
Instagram advertising involves paying an amount of money (which can change based on many factors) to post sponsored contents on the social network in order to reach a larger audience but also a more targeted audience. You can decide to use Instagram sponsored ads for many reasons, and now we are going to analyze some of them.
For example, you can use Instagram ads if you are a business owner and you want to enlarge your audience and get more customers, but also if you want to become famous on this platform or if you want to promote a certain event, that’s why you kneed to learn how does Instagram ads work.
Ads are also present on Facebook, however, do never forget that Instagram is a platform based on visive contents, it means that also you ads have to be made by visive images or videos. So, differently from Facebook, your ads don’t have to be based on texts but on images that are capable to catch the viewer’s attention.
If you are interested to learn how does Instagram sponsored work and how much do Instagram ads cost, keep on reading because in the next paragraphs I’m going to share more secrets with you.
Why you should use Instagram sponsored ads
Now that you are familiar with Instagram sponsored ads, I would like to explain to you why you should use this important function, then we will talk about how does Instagram ads work and how much do Instagram ads cost. Let’s start with why you should use Instagram sponsored ads.
As we all know, on the whole, Instagram platform, in 2020, we count more than one billion active users, and the number keeps on growing day after day. Also, more and more brands and the business owner started the use of Instagram sponsored ads, and the number of brands using this tool has doubled since 2016.
In 2017, more than one million accounts were using Instagram ads, which is quite a big number of people, in my opinion. The first thing that comes in my mind is the Instagram sponsored ads really work, that’s why the number of users has doubled in only 4 years (and that’s why you should learn how does Instagram ads work).
Remember, please, that every business, from the smallest to the biggest, can promote their products on Instagram ads, and also, after the acquisition of Instagram by Facebook, your audience will be better targeted. In fact, Instagram uses Facebook data in order to advertise a business.
Moreover, ads appear just like normal posts on Instagram, so they aren’t boring and also remember that the audience you can reach is limitless, because it is growing day after day. Keep reading to discover more about how does Instagram sponsored ads work and more.
How does Instagram sponsored ads work
After this little introduction, let’s finally learn what you were waiting for: how does Instagram ads work. In this paragraph in fact I’m going to tell you how does Instagram sponsored ads work and how to make Instagram sponsored ads.
The easiest way to starting to promote your posts is to promote an already existing post on your profile. Keep in mind that, before doing this, you have to make sure that you have a business or creator account because regular accounts cannot promote their posts.
Also, remember that you need to have your profile linked to a Facebook page in order to do Instagram sponsored ads because if they aren’t linked, you will not be able to do this. Once you find the post that you want to promote, tap on “Promote“, that you find under the picture or video.
At this point, you have to set the audience and the cost and some more options that the app gives you. Once you are satisfied with the result, you can tap on “Create promotion“: in this way, your post is officially sponsored.
As you can see, this procedure was really simple and you can do it with all the posts that you want. If you want to learn more on how does Instagram ads work and how much do Instagram ads cost, read the next paragraphs, because I’m about to tell you some secrets.
Instagram ads format
After learning how does Instagram ads work and before learning how much do Instagram ads cost, I want to introduce you to the Instagram ads format. In fact, there are many formats that you can choose for your advert.
- Image feed ads: they are the most common and they are similar to simple posts that appear on your feed. The good thing about this type of ads is that they are not invasive because they simply look like normal posts;
- Image Story ads: just like the ones before, they just look like Stories, but you also have the swipe up button in order to reach the website of the business;
- Video feed ads: in this type of ads you can find a video, that can be just like the one you can see on TV, but usually, they are more interesting;
- Video Story ads: videos in the Stories are usually more watched than videos on the Feed, but obviously, they are shorter, so make sure that it is suitable for you;
- Carousel Feed Ads: this option allows you to show up to ten pictures in just one post that appears on the feed and it is usually the funniest option;
- Canvas Story ads: they are only available for mobile phones and they create an immersive experience.
Well, after this short list of types of Instagram sponsored ads, let’s move on and talk about how does Instagram ads work and also how much do Instagram ads cost.
How much do Instagram ads cost?
Wow, seems like you have already learned a lot so far, but this article isn’t over yet. In fact, after having told you how does Instagram ads work and have shown you all the types of Instagram ads, in this paragraph, we are going to discover how much do Instagram ads cost.
So, as we already said before, Instagram ads are available for every type of brand, so from the biggest to the smallest. It means that advertising on Instagram has a different cost based on the brand and based on the type of adverts.
In fact, many factors are involved in the price of Instagram ads, like for example targeting, ad placement, ad format and time of the year.
Based on some studies, the average Instagram ad costs about 1,2 dollars.
Anyway, when it comes to Instagram sponsored ads, you have to choose how much you want to pay. In fact, based on your expectations about that specific adv, you can decide whether to spend just one dollar or thousands of dollar.
The decision is yours and you have to decide what is better for your brand or business and how much you want to gain thanks to that advertisement. It’s obvious that the more you’ll spend, the more Instagram will show your ad.
So, now that you know how does Instagram ads work and how much do Instagram ads cost, let’s sum everything up in the final paragraph of this article, in which we’ll tell something more about how does Instagram sponsored ads work.
In this detailed article about how does Instagram ads work we discovered a lot of new things, and you can use them in order to grow your business and gain more popularity on this platform. Let’s sum everything up together!
First of all, you have answered the question “how does Instagram sponsored ads work?” because now you know how to sponsor your posts in just a few steps. Also, you discovered that there is various format present on Instagram for advertisements, and they are available both on Feed and Stories.
Moreover, you learned that the price of the average ad is 1,2 dollars, but you can spend how much as want because you the price changes based on many factors, such as targeting or time of the year. Also, everyone can make Instagram sponsored ads, but you need to have a business or creator account with a Facebook linked page.