How does Instagram algorithm work? This is quite a common question among the users of this worldwide platform, but also many developers and computer engineers ask themselves this question.
In fact, the algorithm thank Instagram uses is something incredible and no one actually knows how it actually works except its creators. Instagram is totally based on this algorithm, which decides what you see on your feed and also what you find in your Explore section.
So it’s no surprise that everyone wants to know how it works and maybe steal it. In this article on our blog, I’m going to tell you how does the Instagram algorithm work, or at least what we know by now about this mysterious algorithm.
Instagram, the worldwide famous platform created in 2010, is used every day by more than a billion people, and millions of people everyday use this platform every day to share their pictures, videos and Stories.
Moreover, Instagram is a social network which is constantly uploaded, meaning that it offers to its user new features really often. But in this article, we are going to talk about how does Instagram algorithm work.
In addition to learning about how does the Instagram algorithm work, I’m going to give you some tips on how to use it in order to become famous on Instagram and get more likes and followers on your account. So keep reading if you are curious.
How does Instagram and how does Instagram algorithm work?
If you want to learn more about how Instagram algorithm work, I strongly recommend reading this article, but before facing how does the Instagram algorithm work, I want you to learn something more on how does Instagram works.
First of all, you need to create a new Instagram account or log in on your account if you already have on. Once you signed on logged in on Instagram, you can use this social network both on your desktop and on your phone. So this is really versatile!
Not, it’s important that you start following new people, otherwise, nothing will appear on your feed and your account will be useless. You can find new people to follow just by tapping on the “Magnifying glass” icon and typing their name in the search bar.
Once you find the person you were looking for, tap on that person’s name and tap on “Follow”, so the posts of that person will appear on your feed. On your feed, you will see pictures and videos that the people you follow post and you will be able to interact with them tapping on the “Heart” icon or leaving a comment under the picture or video.
At the top of your screen, you can see Stories: you can make your own scrolling right or watch your friends’ones. Remember that they only last 24 hours so make sure that you check them in time!
After learning the basics of Instagram, so how Instagram works let’s move on and discover how does the Instagram algorithm work.
Some tips about the algorithm
Before talking directly about how does Instagram algorithm work, I want to give you some info about how to use the Instagram algorithm in order to collect more likes and followers on Instagram. After that, we are going to discuss how does Instagram algorithm work.
Something that makes the algorithm work well is quality pictures, in fact the algorithm recognizes good pictures ad gives them to other people. So, as you can see, it’s important to take pictures that are not blurry and also that are colourful and bright, in order to catch people’s attention and to learn how does Instagram algorithm work.
The second tip about the Instagram algorithm is using hashtags. In fact, the algorithm groups every picture which has the same hashtag and gives them to other accounts.
Last but not least, Instagrammers discovered that the algorithm likes to offer pictures in which people are present. So, in order to gain more followers, post pictures of yourself or your friend, rather than pictures of food or landscapes.
In my opinion, these tricks will make the algorithm work well with you, letting you get more interactions to your posts and Stories, but also making you gain more followers. If you want to learn how does the Instagram algorithm work, please read the next paragraphs in which I’m going to tell you more about it.
Why you need to know how does Instagram algorithm work
So, in this paragraph, we are going to discover why you need to know how does Instagram algorithm work, before moving on to how does Instagram algorithm work. In fact, it’s really useful to discover why you need it and how you can use it.
Knowing how does Instagram algorithm work allow you to use it in order to grow your audience and in order to reach more followers. So if you have a brand account or a business page, it is useful to know how it works in order to sell more products and enlarge your audience.
Moreover, you have to know how it works even if you want to become a successful influencer. In fact, many influencers discovered how to use the Instagram algorithm to reach more people from all around the world and that collect lots of likes and gain new followers every day, just by posting.
In fact, just posting at regular times and using hashtags is not enough to become famous on Instagram. Well, it actually makes a big part but if you don’t know how to use the algorithm well and how does Instagram algorithm work, you will never manage to become a celebrity on this platform used by one billion people.
So, as you can see, there are many reasons to know how does the Instagram algorithm work, and in the following paragraphs, I’m going to unveil the truth.
How does the Instagram algorithm work
After this long but necessary introduction about Instagram and its algorithm, let’s discover together how Instagram algorithm work. This innovative algorithm is recognized all around the world.
First of all, we can say that the algorithm decides what appears on your feed and what does not appear on your feed. It is completely automatic so nobody knows how it actually works, apart from who actually created it.
Also, it has been developed perfectly for phones and computers of every user from all over the world, so no matter where you use Instagram, the algorithm will work. The unique algorithm is set up to react to certain signals given by the user and to convert them into actual posts that appear on your feed.
Obviously, the user doesn’t know he or she is giving info to the algorithm. Moreover, as already stated in the previous paragraph, on Instagram, posting in a precise time and day isn’t enough to get many likes and comments in order to become famous on the app.
The most important things that the algorithm takes into account are:
- The interactions among users;
- The interest of the specific user;
- The recency of the picture shown;
- The number of people that one user follows;
- The time you spend on the app.
So, as you can see, the algorithm is really specific and involves a lot of elements that users don’t even notice, but the algorithm does! In the next paragraphs of this article about how Instagram algorithm work, we’ll see how to work with it.
How to work with the algorithm
Now that you finally discovered how the Instagram algorithm work, let’s see how you can work with it. Just some paragraphs before, I gave you some tips, but now I want to give you even more because you have to become famous on Instagram.
My first tip on how to work with the algorithm is to post consistently. In fact, if you post many times a week, the algorithm will keep in your consideration and will offer your pictures and videos to a larger audience, so try to be as active as possible on the platform.
My second trick about this topic is the following: check your analytics. In fact, if you have a business account, Instagram will show you the analytics of your profile, and you can use them in order to discover when and what to post your contents.
The third tip I have for you about the algorithm is to post when your followers are online. In this way, the algorithm will offer them your picture and they will be able to interact with it via likes and comments.
The fourth trick I can give you about this theme is to collaborate with other accounts. The Instagram algorithm loves collaborations, and also with collaboration you will be exposed also to the other account’s followers, that might start to follow you.
Aren’t you satisfied? Well in the next paragraph of this article about how Instagram algorithm work, I will give you more tips about how to work with the algorithm.
How to work with the algorithm 2
If you want to more trick on how does Instagram algorithm work and how to use it to gain more likes and follower on your account using the algorithm well, I’m going to give them to you. Keep reading to discover how Instagram algorithm works.
So, one trick about how to use the algorithm to gain like and follower is to build relationships with other accounts. In fact, the algorithm is based also on interactions, so if you comment other account’s posts or if you share them in your Story, you will be able to reach a larger engagement.
Another tip to work well with the algorithm is to reuse and repost your old pictures but with some changes. For example, you can post a picture which collected a lot of likes but from another perspective, or zoomed or even with other filters put on.
Thanks to this tip, your feed will also look more linear and you will create more harmony. You can turn your famous pictures into videos, GIFs, using them as Stories or you can offer them as #throwbackthursdays so that your followers will see them again but in a different way.
My last tip about this topic is to respond to comments as soon as they are posted. In this way, the algorithm and also your followers will recognize that you are active on the platform and you are available for any information that people might ask you.
After having shown you how does Instagram algorithm work and how to use is in order to gain more likes and comments, in the last paragraph of this article about how does the Instagram algorithm work we are going, to sum up, what we learned about how does the Instagram algorithm work.
How does Instagram algorithm work
Here we are at the end of this interesting article about how does Instagram algorithm work. I think that you learned a lot of things in this article, tricks and more, but i want to sum everything up for you in order to make things clearer.
So, we learned that the algorithm takes into account many factors, such as the interactions that you have with other accounts, but also the time that you spend on this social network. Also, it grabs info from your activities while you use Instagram.
Then, after this, we learned that there are a lot of things you can do to gain more followers using the algorithm, for example, you can comment posts of other accounts, especially the ones which have more followers. Also, you can make collaborations with other Instagrammers who want to grow.
Last but not least, you learned that it is important to post regularly and also that you have to post quality pictures in order to reach a larger amount of people. If you liked this article on how does the Instagram algorithm work, let us know!