How does Instagram live work, 3 tips

How does Instagram live work

How does Instagram Live work? If you are interested in the answer to this question, this is the article you were looking for.

In fact, this article will be a complete guide on Instagram Live and I will tell you how does Instagram Live work. I will show you what Instagram Live is and how you can make a live on Instagram.

Instagram Live is a new feature on Instagram that was added a few years ago, but it has soon become famous among the users. In fact, every day, millions of users do direct videos on Instagram and a lot of people follow and interact with them.

Moreover, also celebrities, like actors, singers, football or basketball players, go live on Instagram, in order to communicate directly with their fans and supporters. I think it is really good because I can put in contact people who live in different and distant parts of the world.

In addition to this, the video of the direct on Instagram, after you end it, is forever deleted, it means that no one else can see what happened in that direct video anymore. Perhaps it could be useful if something uncomfortable happened during the direct and you don’t want people to remember it.

Last but not least, in this article, I’m going to show you how to use Instagram live to gain more followers. Keep reading to discover more about how does live Instagram work!

How does Instagram live work?

If you want to know more about how does Live Instagram work, keep on reading this paragraph because I’m going to explain to you what Instagram Live is and how does Instagram Live work. The Instagram Live function allows you to broadcast videos to your many followers in real-time.

This is a brand new part of the Instagram Stories function, and it was launched in August. It is estimated that at least 100 million people from all around the world every day use this unique Instagram feature to broadcast live to their followers.

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As already stated before, the major difference between Instagram Live and Facebook Live is that the Instagram live video is fleeting, meaning that it is cancelled right away, so it won’t be available in the future. This works just live pictures that are sent via DM, in fact, they are immediately deleted after the receiver sees them.

So, as you might have understood, this newest feature that Instagram gave us, allows us to share in easier and faster way thoughts and feeling with our followers in a few simple steps. If you want to know exactly how does Instagram live work, keep reading the following paragraphs because I’m going to tell you step-by-step how does Live Instagram work.

How to discover if someone is Live

Before moving on to how does Instagram Live work, I want to give you some tips in order not to lose your friends’ directs, but also your favourite celebrities’ Live videos. Then, we are going to move on to how does Instagram Live work in the next paragraphs.

You might remember that before I said that Instagram Live videos get deleted just as direct video finishes, so this is valid for your friends’ direct videos too. In order not to lose them, you have to know the strategy very well.

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First of all, as soon as someone you follow is Live, Instagram is going to send you a notification. This notification says something like “the specific person that you follow is live now”: thanks to this, you should not lose their Live video.

In addition, if someone goes Live while you already are on the Instagram app, you will see under their icon “Live”, meaning that they are broadcasting in that exact moment. So, the good old Instagram gives you a second way to discover who is broadcasting while you are online.

The third way you can discover who is broadcasting at the moment is the following: Instagram’s Explore tab also features Live stories and you can tap on “Top Live” to access to the most followed live in that moment. In fact, you will be shown the videos that are trending based on viewers, engagement and location.

You can skip between these Live videos just by swiping right! Now that you know how to find out if someone is live, let’s move on to how does Instagram Live works.

How does Instagram Live work for Business?

As already stated before, Instagram Live is a function which is used by millions of people all over the world, so as you can imagine it is a powerful tool that you can use in order to grow your business. So, in this paragraph, I’m going to explain to you how does Live Instagram work for your Business.

First of all, if you have a brand and people keep on asking you questions, you can use Live directs in order to answer to people directly when they ask something. In this way, you will be able to create a better bond between you and your audience, which is the one who has to buy your products.

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Moreover, if you are the owner of a brand that wants to launch a new product, Instagram Live could be the perfect place in which the launch can be done. In fact, in this way whoever has a phone and an Instagram account will be able to follow it, enlarging your engagement and reaching more people.

Last but not least, you can use Instagram Live to grow your business doing things that no one ever did before, like broadcasting what your employees do or maybe broadcasting your day at work. There are actually a lot of things that you can do, you just have to use your imagination.

If you are curious to know how does Instagram Live work, keep reading the next paragraphs, because I’m going to tell you how to go live.

How does Live Instagram work

After having learned how does Live Instagram work for your business and how to tell when your friends are broadcasting, in this paragraph I’m going to explain to you how does Instagram Live work. I’m going to give you a simple step-by-step guide and then some tips on how to use this tool in the best way.

how does live instagram work

Live video can last up to one hour, so you will be able to show whatever you want or you can talk about everything that comes in your mind. Set up a real show for your many followers, who as already said before, will get a notification as soon as you go live or will see a “Live” under your profile picture.

Remember that you need to have an Instagram account to go live, so make sure you are logged in on Instagram before following this procedure. So, here’s how does Live Instagram work:

  • Open the Instagram app on your mobile phone;
  • Swipe right ( just as if you want to create a Story);
  • Select “Live“;
  • Tap on “Start Live Video“.

Et voilà, you just started a Live video on Instagram in less than a minute. As you can see, it was not tough at all discovering how does Instagram Live work, however, you really have to be careful when using this tool in order to reach more and more people all over the world.

How to broadcast with your friend

WOW! Seems like you learned a lot of stuff today: you learned how does Instagram Live work, how does Live Instagram work for your business. But now I want to unveil another secret with you: hold tight because this is super exciting.

Recently, Instagram added a new function that allows you to make a live video with someone else. Yes, this is true, so you can broadcast live with a friend of yours, creating a conversation which involves both of you and your followers as well.

The followers of both of you will get the notification of your Live video and you will get for sure more viewers and interactions to your Live video. I think you should give it a try because it’s really funny and you can create a fantastic show to enlarge the engagement of both of you.

So, here is a quick step-by-step guide that you can screenshot on how does Instagram Live work with a friend:

  • Open the Instagram app on your mobile phone;
  • Swipe right ( just as if you want to create a Story);
  • Select “Live“;
  • Tap on “Start Live Video“;
  • Tap on the smiley faces icon;
  • Tap on the name of the person you want to invite.

Notice that you can invite-only friends that are already watching your Live. If on the other hand, you want to take part in someone’s direct video, you have to get in their live, tap “Request” and “Send Request”.

Keep reading the article if you want to know more about how does Instagram Live work.

Some tips on how does Instagram Live work

Well, now that you know how does Instagram Live work for your business, for yourself and with your friends, I would like to give you some recommendations about how does Live Instagram work. Keep reading to discover all my tips about how does Instagram Live work.

So, first of all, make sure that the place in which you are has a good light. If you are in a place which is dark or hasn’t a good illumination, your followers and viewers might not be able to see you well and they will leave the direct video.

Secondly, make sure that your connection is stable. In fact, if you are not using a stable connection, it might happen that your video will stop many times and also your viewers will see you in big pixels or blurry or they might not be able to hear what you are saying.

Last but not least, when you go live, make sure that you are prepared. In fact, you have to be fit to be seen: you have to look good like you have to brush your hair or put makeup on.

Also, make sure that you have something to say to your viewers. Moments of silence will make your viewers disappear and they won’t watch your Instagram Lives anymore.

So, these were my tips about how does Instagram Live work. Keep reading for some further considerations about how does Live Instagram work.

Conclusion

After reading this article, you should be able to go Live on Instagram. In fact, you learned how does Instagram Live work in a few simple steps that allow you to broadcast to your followers, in order to communicate directly with them.

Secondly, we have learned how does Live Instagram work if you have a business account. There are many things you can do the enlarge your audience using Instagram Live, you can answer questions or show you workplace, for instance.

Then, we learned how does Instagram Live work if you want to broadcast with your friends. Last but not least, I gave you some tricks to make your Instagram Live video successful in order to gain a larger amount of viewers and also to collect more interactions from your viewers.

If you want to know something else about this topic, let us know in the comments below! In this blog we have talked about how does Instagram Live work, discover all the articles on our blog.

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How does Instagram live work, 3 tips
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How does Instagram live work, 3 tips
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Do you want to reach a larger amount of followers? Open this article to discover how does Instagram Live works and how to use it.
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Socially Fan
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