How does Instagram Live work? If you are interested in the answer to this question, this is the article you were looking for.
Instagram Live is a new feature on Instagram that was added a few years ago, but it has soon become famous among the users. In fact, every day, millions of users do direct videos on Instagram and a lot of people follow and interact with them.
Moreover, also celebrities, like actors, singers, football or basketball players, go live on Instagram, in order to communicate directly with their fans and supporters. I think it is really good because I can put in contact people who live in different and distant parts of the world.
In addition to this, the video of the direct on Instagram, after you end it, is forever deleted, it means that no one else can see what happened in that direct video anymore. Perhaps it could be useful if something uncomfortable happened during the direct and you don’t want people to remember it.
Last but not least, in this article, I’m going to show you how to use Instagram live to gain more followers. Keep reading to discover more about how does live Instagram work!
How does Instagram live work?
If you want to know more about how does Live Instagram work, keep on reading this paragraph because I’m going to explain to you what Instagram Live is and how does Instagram Live work. The Instagram Live function allows you to broadcast videos to your many followers in real-time.
This is a brand new part of the Instagram Stories function, and it was launched in August. It is estimated that at least 100 million people from all around the world every day use this unique Instagram feature to broadcast live to their followers.
As already stated before, the major difference between Instagram Live and Facebook Live is that the Instagram live video is fleeting, meaning that it is cancelled right away, so it won’t be available in the future. This works just live pictures that are sent via DM, in fact, they are immediately deleted after the receiver sees them.
So, as you might have understood, this newest feature that Instagram gave us, allows us to share in easier and faster way thoughts and feeling with our followers in a few simple steps. If you want to know exactly how does Instagram live work, keep reading the following paragraphs because I’m going to tell you step-by-step how does Live Instagram work.
How to discover if someone is Live
Before moving on to how does Instagram Live work, I want to give you some tips in order not to lose your friends’ directs, but also your favourite celebrities’ Live videos. Then, we are going to move on to how does Instagram Live work in the next paragraphs.
You might remember that before I said that Instagram Live videos get deleted just as direct video finishes, so this is valid for your friends’ direct videos too. In order not to lose them, you have to know the strategy very well.
First of all, as soon as someone you follow is Live, Instagram is going to send you a notification. This notification says something like “the specific person that you follow is live now”: thanks to this, you should not lose their Live video.
In addition, if someone goes Live while you already are on the Instagram app, you will see under their icon “Live”, meaning that they are broadcasting in that exact moment. So, the good old Instagram gives you a second way to discover who is broadcasting while you are online.
The third way you can discover who is broadcasting at the moment is the following: Instagram’s Explore tab also features Live stories and you can tap on “Top Live” to access to the most followed live in that moment. In fact, you will be shown the videos that are trending based on viewers, engagement and location.
You can skip between these Live videos just by swiping right! Now that you know how to find out if someone is live, let’s move on to how does Instagram Live works.
How does Instagram Live work for Business?
As already stated before, Instagram Live is a function which is used by millions of people all over the world, so as you can imagine it is a powerful tool that you can use in order to grow your business. So, in this paragraph, I’m going to explain to you how does Live Instagram work for your Business.
First of all, if you have a brand and people keep on asking you questions, you can use Live directs in order to answer to people directly when they ask something. In this way, you will be able to create a better bond between you and your audience, which is the one who has to buy your products.
Moreover, if you are the owner of a brand that wants to launch a new product, Instagram Live could be the perfect place in which the launch can be done. In fact, in this way whoever has a phone and an Instagram account will be able to follow it, enlarging your engagement and reaching more people.
Last but not least, you can use Instagram Live to grow your business doing things that no one ever did before, like broadcasting what your employees do or maybe broadcasting your day at work. There are actually a lot of things that you can do, you just have to use your imagination.