How to add a link to instagram story. Let’s face it : whether we like it or not, pretty much every business nowadays, in this ultra-technologic world we live in, is forced to establish a social media presence in order to keep up to date, inform their clients about upcoming sales and promotions and, broadly speaking, in order not to be forgotten by the public.
Even though this may be hard for some small businesses, luckily the internet does provide a lot of opportunities for companies and entrepreneurs to easily share news and information about their business, making it easy to promote their products, attract new potential customers and increase sales.
Of course, one social media that many companies have begun to use to market and promote their products is Instagram. After all, isn’t Instagram the most popular social network among young and old people? Despite the criticism social media have been facing over the past few years, one thing holds true: they are an incredibly powerful platform to showcase one’s products and services.
One of the easiest ways to direct customers (and potential customers!) to either an online shopping website or to a page with more information is a link to an Instagram story. Yet, how can we do it? How to add a link on instagram story? Well, if you really want to know how to add a link to your instagram story, you will just have to carefully follow this useful guide!
In fact, in this article, I will show you how to add a link to an instagram story. Let’s go!
How to add a link to instagram story: step by step guide
Of course, Instagram isn’t the only social media available for companies who want to market their products. Yet, more and more businesses have started to take advantage of the incredibly useful and easy features that Instagram provides for free.
It would be wrong, however, to think that only businesses might want to look up on Google How to add a link on instagram story. As a matter of fact, this is a very interesting feature that might interest lots of users of the popular social media.
If you want to know how to add a link on instagram story, you are able to share with your precious followers everything that you would like them to know. If you read interesting news, feel like promoting a benefic cause or just want to show them something you think they shouldn’t miss, sharing a link on your Instagram story is an easy and quick way to connect with your followers.
We all know that Instagram is incredibly easy to use: after all, social networks need to have an extremely user-friendly interface; only in this way will user know exactly how to do what and won’t give up on creating an account only because they can’t understand how to do it.
Promote your business or share ideas with your followers: here’s how to add a link to instagram story
Yet, when it comes to How to add a link to an instagram story, this is not so easy as it may seem. I mean: how to add a link on instagram story is indeed very easy (and you’ll be surprised by how quick and pain-free this is). However, many people don’t really know how to do it. We could say that this is an easy feature that, being as disguised as it is, many people might still consider hard.
Have you been trying for days to find out how to add a link to instagram story yet just don’t seem to find the right answer to your question? This is exactly the reason why I decided to write this article: I know that adding a link to an Instagram story is something many users have always been interested in, but I am also aware of the fact that there are some “secrets” to it that not everybody may know.
So, buckle up: you are finally about to learn how to add a link on your instagram story! If you have been trying to boost your business, website or Youtube channel and think Instagram would be a great platform to showcase what you are trying to advertise, keep reading this article to find out exactly how to add a link to your instagram story!
Before we start, let’s a recap: what do we mean exactly when we say “How to add a link on instagram story”?
If you are reading this guide, you are probably familiar with Instagram and its features. You know that, on this platform, users can not only share beautiful pictures and amazing videos which will stay on their feed forever ( unless they decide to archive it!), but also shorts snaps of their daily life which will only be visible for 24 hours ( unless they decide to highlight them: yes, Instagram does indeed have a lot of exceptions! ).
So, what do I mean exactly when I say that I will be teaching you how to add a link to your instagram story? Where exactly can Instagram users post a link, where will it be visible and for how long?
To answer this question, it is important to bring up another very popular feature on Mark Zuckerberg’s social media: the swipe up feature. If you are familiar with the platform, you are probably already picturing dozens of pseudo influencers asking their followers to ‘swipe up’ and go buy a very expensive product by using their special code to get 5% off. Well, this is probably a very stereotyped picture, yet it essentially sums up what the swipe up option exactly is.
What is a swipe up and how to add a link to instagram story?
With this feature, users have the possibility to share a link with anyone who watches their story. The link is ‘incorporated’ to the Instagram story itself, but it won’t be visible automatically: people will have the possibility to swipe up on the story to automatically open the link that the Instagram user wants to share with them.
So, let’s be clear: this guide about how to add a link to instagram story will not be teaching you how to add a link to your Instagram posts. Of course, I am not saying that this is not possible, but I believe this feature is actually pretty easy, and there aren’t many people who don’t know how to add a link to their posts.
What I will be explaining today is essentially how you can incorporate a link to your stories, so that other users can swipe up and access said link.
Of course, this is not the only way how to add a link to your instagram story. When you do post a story, you could still decide to copy and paste the link on the story itself, to let people see it as a sort of caption. Yet, is this really a good idea?
Why adding a link to your story without the ‘swipe up’ option isn’t a good idea
If you do decide to share a link with your followers by simply pasting it on your story, you will most likely not achieve your primary goal: getting people to swipe up on the story, access the website, see that new Youtube video, read that article you just posted or buy that product which is only on sale for a few days.
Why is that? Essentially, users who see a link that has been copied and pasted will not be able to directly click on it to open it on their mobile browser. You might think this is a shortcoming of Instagram, but is it really? Think about it: how many links would you mistakenly click, and how many undesired spam pages would you accidentally open every day while scrolling your feed if all you had to do to open a link was clicked on it?
This is exactly why Instagram decided to introduce the swipe up function: if you’re watching a lot of stories, you might either decide to swipe left or right or to click on the story (for example if you want to vote to a poll). However, the only time you will swipe up will be most likely be when you do decide to access the link somebody else is promoting.
Okay, I get it. But how do I do it? How to add a link to your instagram story?
Don’t you think this makes sense? If you do want to open the link, you may, of course, do so. If you are only scrolling through stories and couldn’t care less about what is being advertised, then you most likely won’t find yourself accidentally opening the link.
So, before I wrap this guide and explain to you how to add a link to an instagram story, let’s recap everything I said so far: I will be teaching you how to attach a link to your stories so that your followers can swipe up and access it.
I will not be explaining how to link something to a post because I assume this is actually quite easy. Last but not least, it’s important to underline the reason for which Instagram has decided to only let people share links on their story with the swipe up feature: so that users who are just doing their thing won’t accidentally open hundreds of links a day, which would probably lead them to abandon Instagram in order to avoid all the spam.
One last thing that is very important to keep in mind when learning how to add a link to your instagram story is that, unfortunately, not everybody can use this feature. I am not really sure why Instagram decided to set these specific rules for the swipe up function, although I can probably see why if I think about it.
Who can add a link to their Instagram story? And why?
In short, users are only allowed to share links on their Instagram stories if they have more than 10.000 followers. Yes, unfortunately, you read that right: ten thousand followers is the threshold under which users won’t be allowed to attach a link to their stories. If you still have 100 or 1000 followers, unfortunately, there isn’t much you can do (besides working hard to reach 10k, of course!)
As I just said, the reason why how to add a link to your instagram story is only possible for bigger accounts might probably have to do with the reason why this feature was introduced to begin with: to help business (and influencers) promote their services. If you do have a business – or if you are an influencer – you will most likely have more than 10.000 followers.
If you don’t have that many people following you – Instagram thinks – then you don’t really need to share links on your story. Unfortunately, it is what it is.
So, if you do meet this criterion and really want to add a link to your story, today you will finally learn how to do it!
How to add a link to instagram story? It’s incredibly simple!
First of all, you will need to log in to your account. Of course, remember that you can only post a story (and thus share a link) on mobile platforms – such as smartphone or tablet – so if you usually use Instagram on your computer, download the app on a mobile device and then log in.
Once you are logged, you will simply need to start a story, otherwise, you will have nothing to attach your link to.
Now, click on the little chain on the top right corner of your screen. It should be the second icon you see starting from in upper right corner, right next to the option to save your story on your gallery.
Now, select “URL”, because that is what you want to share on your story. Simply paste – or type – the link that you want to share, click “Done” and… that’s it! There’s nothing else you need to do now! Your story and your link are ready to be shared and swiped, and you finally learned how to add a link to your instagram story! Don’t you think it was really easy?