We all know someone who is bragging about making tons of cash by posting content on their social media, or using their social media platform to advertise their products, whether it’s their art pieces, their photos, their workout routine, or funny looking craft jewelry.
And we all envy these people! Their comment section filled with compliments, thousands of likes and followers… And then there is you, fifteen pictures posted, a couple of likes and having your most loyal follower be the weird aunt who only posts edits of her cats in Halloween costumes. (and they still get more likes than you do!)
But what if I tell you – you can be one of those people too. You can monetize your Instagram, you just need someone to tell you how. Here are some advices you’ll want to follow.
How to make money on instagram
After its launch in 2010, Instagram rapidly gained popularity, with one million registered users in two months, 10 million in a year, and 1 billion as of June 2018. In April 2012, Facebook acquired the service for approximately 1 billion in cash and stock.
As of October 2015, over 40 billion photos had been uploaded. A little known facts: the most liked picture on Instagram is a photo of an egg, posted by an account called “world_record_egg, created with the sole purpose of surpassing the previous record of 18 million likes on a Kylie Jenner post. The picture currently has over 54 million likes. Huge platforms means huge money making possibilities, right?
Everyone wants to know how to make money on Instagram and learn to work as an influencer, be an affiliate marketer, or sell your own products. Just like every other social media platform, Instagram offers a variety of ways to make a bit of cash. After all, there are millions of users worldwide.
The four big ways to make money on Instagram are the ones we all might know about.
How to make money on instagram: post sponsored content
Find certain brands that are interested in reaching a certain target and make yourself available to spread the word about it. Be sure to make your content captivating and original. You can actually sell your stories and posts to some brands who want to advertise their products!
And, well, as much as I want to tell you that you make your own price… you don’t! You need to come up with a competitive cost for your space, keeping in mind that there are some important factors: the target for the product and the brand, the number of people that follows you, their interactions with your profile (and this is actually the biggest factor, that is why “fake” followers don’t count as much as real ones).
In any case, worry not! There are some helpful websites out there that will help you to evaluate your profile.
How to make money on instagram: be an affiliate marketer
Affiliate marketing is a type of performance-based marketing in which a business rewards one or more affiliates for each visitor or customer brought by the affiliate’s own marketing efforts. Affiliate marketing is the process of earning a commission by promoting other people’s (or brands’) products.
You want to find a product that you like, promote it to your followers and earn a small percentage of the profit for each sale that you make. The industry has four core players: the merchant (also known as ‘advertiser’ or ‘retailer’ or ‘brand’), the network (that contains offers for the affiliate to choose from and also takes care of the payments), the publisher (also known as ‘the affiliate’), the customer.
By participating in programs for affiliate marketing you will be able to earn quite a lot! You are going to make money from a percentage of every sale. This is actually the easiest method. You will promote the products or services of some brands in order to receive earnings from every sale.
You will use a link they will provide you, in order to see if those sales actually come from your advertising activity or not. You can publish a post with a review of that particular product, or record yourself in a story while you enthusiastically talk about that service (and using the “swipe up” feature to post the link).
Ho to make money on Instagram: be creative and sell your own products
Do you have a passion for making scented candles? Are you known for your painting abilities? Do you love making chairs out of recycled plastic bottles? Whatever it is, you can sell it! If you are an artist, if you have a crafty hobby or even just a talent – well, you might want to consider making money off of it!
Try looking at helpful guides on how to sell your product. Or you could even try using Instagram as a marketplace platform! Sell the items you already own, your clutter, some unpleasant gift from a distant relative… Use what you have or make something new, post a picture and that is it!
How to make money on Instagram fast and easy
Now, I know what you are thinking right now. Doesn’t it take time? Doesn’t it take a lot of efforts? Yes. Time and dedication are a must when it comes to earning money “the easy way”. You need time to create a fanbase, to make your numbers go up and up until you can monetize this social media experience.
And yes, in most cases the profit you make is proportional to the number of followers you have. So, good news for my popular friends! So, to answer the question on how to make money on Instagram fast and easy: long story short – you can’t.
But I do have good news for you. If you have will to put time and dedication on it, but not much followers to count on, well you can still profit from this platform! But yes, I know: what about us non-famous people? What about the “normal guys” with not so many followers? The methods I explained before are all for popular Instagram accounts.
Now, it’s my job to tell you how to make money on Instagram with little to no followers.
How to make money on Instagram without followers (for real!)
First thing you want to do is creating an Instagram account if you don’t have one already. And don’t worry about the one or two-digit number you see over the word “followers”: today I am going to show you how to profit from this platform starting from zero! Keep in mind that by “zero” I mean “absolute zero”.
I am not going to show you how to best sell your ideas or products. You won’t have to spend a huge amount of time creating a fan base. This is something you can do from scratch. Actually, you don’t even need an Instagram account for this method to work. But how does it work?
I am going to provide you a step by step guide to making money on Instagram without followers.
How to make money on Instagram without followers: STEP 1
Find Instagram accounts with 5k-10k followers who have a link in their description. This method will allow you to be creative. And it’s kinda fun! Do you like editing photos? Good news, then! What you will have to do is creating content for existing influencers. Precisely, you will create quote images for Instagram profiles.
I recommend using Canva. Canva is a great program that will help you create beautiful images. It’s very similar to Photoshop, but without the hundreds and hundreds of dollars to get the software and updates. Canva it’s there and it’s free, online. Go check it!
Now, on Canva look for Instagram posts. You will be able to create a perfectly sized image that will need no further cropping.
It starts from a blank screen and now you just need an idea to fill it! Of course, you want to think about a specific niche that you want to go after. Pick one and focus on that, for example, cooking, or workout routine, or studying methods.
Decide on the niche, go on Canva and choose a background. Of course, you can just search on google for an original background. Make sure to not use any image with copyrights! When searching on google images, click on “advanced settings”, when “usage rights” and find “free to use, share or modify, even commercially”. This way you will avoid stealing other people’s content!
Now, great: you have this image you can use freely. Upload it into Canva as background. Canva also grants you to play with filters and brightness, so do whatever to feel satisfied. Be creative!
How to make money on Instagram without followers: STEP 2
Add your quote. Now that you have your pretty background, you can think of the text. On Canva you can choose from a variety of fonts. Choose the one you like best.
But which quote should you choose? That solely depends on the niche you have chosen. If your niche is technology, you might want to look up quotes about Edison or Tesla or Turing! If your niche is the philosophy you can look for short and direct quotes from Camus, Kierkegaard or Sartre! And so on and so on.
Choose famous ones or less known ones (more trendy). Now that you have your quote, add it to your image. Spend a little time on the layout so it’s captivating and aesthetic. Guess what? You have a product you can sell!
Let’s go back to step 1: find Instagram accounts with 5k-10k followers who have a link in their description or bio. Go on Instagram and search for profiles of people or brands that are in that topic you chose. If you chose, for example, “travel”, go to Instagram and search for that hashtag.
Take a good look at the posts and the likes. You should target the ones with the least amount of likes because they are the ones who are not doing great and they are probably not doing their own quote pictures. Search for profiles who post quotes but don’t seem to have a consistent brand. Now, let’s go to step 3.
How to make money on Instagram without followers: STEP 3
DM them offering them a free sample of your images. Direct message them saying that you just saw their profile, you love their profile and compliment their dedication. Now, promote yourself. Say that you’ve been helping people grow their Instagram profile by creating them beautiful quote pictures to help with their branding…
I mean, get creating, not too baggy, not too harsh. Offer them a free sample of the type of image you’ve created for that niche and make yourself open to negotiation. Say that if they want you can tell them about the packages you can sell them, and so on. They’re going to probably take the free sample (who doesn’t love free stuff, am I right?).
Another important thing: quote their username in the image you’re giving them (as if it’s their logo). This is going to add to their branding so they’re going to be more likely to do it. This is actually a working branding method.
If they like the sample, you can sell them a package.
How to change money on Instagram without followers: STEP FOUR
Sell them a package. You can easily create fifteen commercial-free (which means they can use it and share it freely) Instagram quote images with a username and you could sell it for 30 dollars. And the more images you make, the more money you make! You could sell 50 image packages for a hundred dollars, even!
All it takes is a few minutes each day to create your image quotes, to research the best font and the best background, and this is a really effective way to make money on Instagram without the need of having followers!