How to sell on Instagram? You’re wondering how it sells on Instagram? It’s a good question. In this article, you’ll find the answer. By now, it is as if social had become a parallel world of people, but virtual. And like any world, there is no shortage of shops and a chance to buy anything.
But this social network, Instagram, was not born to be such. let’s start from the beginning. Now, the Instagram app is available on iPhone and Android.
Instagram users can use all the cool functions that Instagram has allowed such as story, IGTV, and Reels which is the last function that Instagram added to the famous application.
People who use this social media platform can also view, comment and like posts shared by their friends on Instagram.
Instagram is an empire today, even more as far as business is concerned. For many people, it is no longer a passing time or a joke. Instagram has been considered by many companies, and not only online companies, but also by freelancers to sell their products.
Now there are a lot of money businesses are currently spending to promote their products and services in the name of selling on Instagram.
For sell on Instagram, competition is very hight, advertisers are spending more money than ever on the photo-sharing app, in fact, there is never been a social network like this, Instagram is a valuable resource for selling both new and old material, clothes, objects, but also courses, experiences, practically to sell everything!
But if buying things on this unexpected app is exciting, try to imagine how exciting it can be to sell them yourself, and earn real money from a virtual platform. So, how to sell on Instagram for free?
How to sell things on Instagram
Before you tell you how to sell items on Instagram, here are a few tricks that will help you attract to your accounts, potential customers!
They will surely be very useful to you to sell things on Instagram, so give it some time, make yourself comfortable and read everything very carefully, open your eyes! So, let it start. the most important thing if you want to sell things on Instagram, is to have a business account.
Instagram business profiles give you access to Instagram’s built-in analytics tool, Instagram Insights, which provides detailed information about who your followers are when they’re most active, and more.
Some of the most common performance metrics you can use for measuring the impact of your Instagram marketing efforts include Engagement rate: likes, comments, shares.
Traffic: customers visiting your website. Sales: conversions and revenues generated.
How you can see the Insights? You have to click on 3 bar icon and after that click insights. Click on the audience tab and scroll down to see active times. Now that you know the best time to post, you can create a plan where to schedule your content post on Instagram. As you will have understood to see this information you must have a business account.
Let’s find out together how you create. So, to sell on Instagram you need to have a business account.
For this reason, I’m going to explain to you how to set up a business account from the scratches. First of all, download the Instagram app for iOS, Android, or windows. Okay, now you have to open the app and tap sign up. now enter your email address and tap next.
If you want to connect your Instagram business account to your Facebook Business Page, make sure to use an admin email address to sign up, or tap the voice log in with Facebook. Choose your username and password and fill in your profile information, remember that the name is very important for your business page. Tap done. If you already have a personal Instagram account that’s ready to convert to a business account.
Continue by following the steps below. Log into your existing personal Instagram account on the app. Tap the profile icon to go to your profile. Tap the three lines icon at the top right of the screen, then tap Settings.
Tap switch to a business profile, then taps continue. Add contact information: Your Instagram for the business account must include an email address, a phone number, or a physical address, now you are already done and you finally can tap done.
How to sell on Instagram
If you really want to sell on Instagram, you have to create an Instagram strategy. Choose who you want to turn to. Define your target audience. Yes, your target customers will be the male people aged 20 to 30, or if they will turn to the mature women, or to all the kids, choose according to what you want to sell.
Well, once you have decided who your Instagram account is targeting, you should decide the macro theme of it, which is the type of content you want to offer to your followers and therefore to your future customers, in a few words, you have to decide the content that you will post in your business page on Instagram.
A content plane is so important because helps ensure that your content meets your marketing goal. There are different types of content you can include in your plan. You can, for example, choose the promotional plane, this means posts about new products, promotions, discounts, loyalty programs.
You can also have an educational plane, where you can talk about tips, life hacks, masterclasses, and advice for the use and care of your products. Another content plan is informational, where your content will be about company news, achievements, and plans.
And, and finally, you can choose whether your account will deal with this topic: entertaining, that is fun facts, pop culture references, jokes, surveys, quizzes, and user-generated content. Show your things with great photography.
Have you take a decision? Besides, you should know you’re more likely to sell to followers who are subscribed to your account because they clearly have an appreciation for your posts in their feed.
Great captions generate comments, so never settle for a boring copy.
Format your captions to make your posts more readable
Ask questions or start discussions with your audience to get them to play along with your content, remember that, more audience you have, the more people will buy your things.
For example, you have to add words like “Shipping”, “Giveaway”, “How to use X”.
Adding keywords to your username and using hashtags and geotags, participating in various challenges, commenting on popular profiles, throwing a contest or a giveaway. To make Instagram work for your business, you’ve got to have great photos.
If you are not a professional photographer don’t worry because you can do wonderful photos only with your mobile camera, I am going to tell you how to do it.
The same is true for product shots.
How to sell items on Instagram?
On Instagram, you can also sell your items. You’re wondering how to sell items on Instagram? Well, read on. You need to create a business account exclusively for selling, but if you want you also can use your old account, which may depend on how much you plan to sell.
So, how to sell on Instagram for free? Well, now you will have the answer to your question. You can sell directly from our favorite app and this is legal. But attention!
To sell on Instagram, your professional account must follow these requirements: comply with Instagram’s policies, represent your business and your domain, be located in a supported market, demonstrate trustworthiness, provide accurate information.
Keep in mind that different countries have different laws regarding business licenses. But now, let’s find out how to sell things on Instagram.
The correlate names at the Instagram shopping is “Shoppable Posts”, or “Product Tagging” you have to write them under your post.
To get faster results, you can also ask the influencers for collaborations to advertise you. Influencers are the famous Instagram stars, who are often followed by several thousand people, even many of them exceed one million, you may want to advertise your products online with Instagram Ads.
You also can gain followers and promote your products simply through posts and stories. However, you don’t need to have a website to be able to sell on Instagram, but if you have a website, you have to put in your Instagram bio, this will helps you.
There’s no follower minimum for selling on Instagram.
How to sell on Instagram for free
We have learned how to sell on Instagram but we also understand that Instagram ads cost money, and we want to know how to sell on Instagram for free.
Don’t worry, it’s possible to sell on Instagram without ever having to spend money. It’s harder to sell on Instagram in comparison to almost every other popular social networking site because Instagram does not can add the links in the post’s description. This is possible only for a verified Instagram account.
But there are some posts that allow users to click on products that you “tagged” in an image to be taken to the product page where they can make a purchase. That way, followers won’t have to go out of their way to find the products you are sharing. It’s as easy as discover, shop, and buy!
How to create a business account on Instagram
So far, we have seen how to sell things on Instagram and how to sell on Instagram for free. We have said that to do that you need to create a business account.
The possibility of selling on Instagram is active also in Italy, after the usual tests for US companies that usually start months earlier. To proceed, however, you need to open a business account (which is the type of account reserved for companies), which in turn requires a supporting Facebook page.
Business accounts differ from standard accounts (which are for personal use only) in several additional features: insights, to find out more about your followers and the performance of your posts, the ability to create promotions and add ad-hoc information about your business (such as your phone number, email and location).
To create a business account on Instagram, open the official Instagram app on your smartphone or tablet: go to your profile; click on the button with the three dots at the top right; scroll down to create a business profile or switch to a business account (if you want to convert your current profile) and link to your company’s Facebook page.
If you do not have a Facebook page, I advise you to create one in advance: it is essential to have one because you will use it to carry out your advertising campaigns. In addition, you should have a shop window active on the page (it is important to compile this shop window because it is from these same products that you will draw to sell directly on Instagram).
If you open your Facebook page before your Instagram account, you can start to optimise it, populate it with video content, photos, do live feeds and so on, so that you can start to create your community.
How shopping on Instagram works
Instagram’s Shopping feature allows businesses that have signed up to the social network using the correct procedure I described earlier to insert tags into their posts.
This means that if followers see a particularly beautiful photo posted by the company, which depicts a product that they want to buy, all they have to do is tap on it to see all the information about the purchase appear and complete it in no time.
Do not you think this opens some really interesting potential for businesses? Just think how immediate this function makes it possible to buy without thinking too much about it. Let us look at the example of a clothing brand.
When you open the photo you like, you are informed that there are products available for purchase on it: by tapping on this ‘notice’, the price and the name of the article or articles appear, if the photo includes more than one.
If you want more information, you can click directly on the article you are interested in and a new screen will open with the Buy button, thanks to which you will be redirected directly to the company website to complete the action. Easy, intuitive and fast.
This interesting tool is free for businesses and posts with the function are accessible to all followers. When you start using it yourself, you will also be able to see the products that receive the most taps and the most liked product tags.