How to sell on Instagram? You’re wondering how it sells on Instagram? It’s a good question. In this article, you’ll find the answer. By now, it is as if social had become a parallel world of people, but virtual. And like any world, there is no shortage of shops and a chance to buy anything.
But this social network was not born to be such. let’s start from the beginning. Instagram, abbreviated to IG or Insta, is an American photo and video sharing social networking service owned by Facebook, created by Kevin Systrom and Mike Krieger and originally launched on iOS in October 2010.
Now, the Instagram app is available on iPhone and Android. People can upload photos or videos to our service and share them with their followers or with a select group of friends. Instagram users can use all the cool functions that Instagram has allowed such as story, IGTV, and Reels which is the last function that Instagram added to the famous application.
People who use this social media platform can also view, comment and like posts shared by their friends on Instagram. Anyone 13 and older can create an account by registering an email address and selecting a username.
Instagram is an empire today, even more as far as business is concerned. For many people, it is no longer a passing time or a joke. Instagram has been considered by many companies, and not only online companies, but also by freelancers to sell their products.
Now there are a lot of money businesses are currently spending to promote their products and services in the name of selling on Instagram. Ad spend jumped 177 percent year-over-year in Q2 of this year. Impressions grew by 209 percent, and CPMs (average cost per thousand impressions) fell by 10 percent.
For sell on Instagram, competition is very hight, advertisers are spending more money than ever on the photo-sharing app, in fact, there is never been a social network like this, Instagram is a valuable resource for selling both new and old material, clothes, objects, but also courses, experiences, practically to sell everything! But if buying things on this unexpected app is exciting, try to imagine how exciting it can be to sell them yourself, and earn real money from a virtual platform. So, how to sell on Instagram for free?
How to sell things on Instagram
Before you tell you how to sell items on Instagram, here are a few tricks that will help you attract to your accounts, potential customers! They will surely be very useful to you to sell things on Instagram, so give it some time, make yourself comfortable and read everything very carefully, open your eyes! So, let it start. the most important thing if you want to sell things on Instagram, is to have a business account.
Instagram business profiles give you access to Instagram’s built-in analytics tool, Instagram Insights, which provides detailed information about who your followers are when they’re most active, and more. Some of the most common performance metrics you can use for measuring the impact of your Instagram marketing efforts include Engagement rate: likes, comments, shares. Brand sentiment: how people are talking about your brand.
Traffic: customers visiting your website. Sales: conversions and revenues generated. Instagram Insights shows you exactly when your followers are online, broken down by day.
How you can see the Insights? To access this information, go to your Instagram business profile, click the three bars icon in the top right, then click insights. Click on the audience tab and scroll down to see active times. Once you determine your best time to post, create a content calendar to plan and schedule your Instagram content in advance. As you will have understood to see this information you must have a business account.
Let’s find out together how you create. Having a clear view of your analytics will help you measure the impact of your Instagram strategy to see if there’s something you need to do differently – like target a different audience, experiment with new content or post at different times of the day. So, to sell on Instagram you need to have a business account.
For this reason, I’m going to explain to you how to set up a business account from the scratches. First of all, download the Instagram app for iOS, Android, or windows. Okay, now you have to open the app and tap sign up. now enter your email address and tap next.
If you want to connect your Instagram business account to your Facebook Business Page, make sure to use an admin email address to sign up, or tap the voice log in with Facebook. Choose your username and password and fill in your profile information, remember that the name is very important for your business page. Tap done. If you already have a personal Instagram account that’s ready to convert to a business account.
Continue by following the steps below. Log into your existing personal Instagram account on the app. Tap the profile icon to go to your profile. Tap the three lines icon at the top right of the screen, then tap Settings.
Tap switch to a business profile, then taps continue. If you want to connect your Instagram business account to your Facebook business page, follow the prompts to do so. Add contact information: Your Instagram for the business account must include an email address, a phone number, or a physical address, now you are already done and you finally can tap done.
How to sell on Instagram
If you really want to sell on Instagram, you have to create an Instagram strategy. Choose who you want to turn to. Define your target audience. Yes, your target customers will be the male people aged 20 to 30, or if they will turn to the mature women, or to all the kids, choose according to what you want to sell.
Well, once you have decided who your Instagram account is targeting, you should decide the macro theme of it, which is the type of content you want to offer to your followers and therefore to your future customers, in a few words, you have to decide the content that you will post in your business page on Instagram. A content plane is so important because helps ensure that your content meets your marketing goal.
There are different types of content you can include in your plan. You can, for example, choose the promotional plane, this means posts about new products, promotions, discounts, loyalty programs. You can also have an educational plane, where you can talk about tips, life hacks, masterclasses, and advice for the use and care of your products. Another content plan is informational, where your content will be about company news, achievements, and plans.
And, and finally, you can choose whether your account will deal with this topic: entertaining, that is fun facts, pop culture references, jokes, surveys, quizzes, and user-generated content. Show your things with great photography.
Have you take a decision? Besides, you should know you’re more likely to sell to followers who are subscribed to your account because they clearly have an appreciation for your posts in their feed. It’s much harder to sell products on Instagram to the users who are stumbling upon your account for the first time.
The secret to Instagram selling is having an engaged audience. The more followers interact with your posts, the more Instagram will promote your content to its users. Great captions generate comments, so never settle for a boring copy.
Format your captions to make your posts more readable
Use emojis and numbers to add bullet points and new paragraphs to your text. To add line spacing to your text, write your copy in the Notes app first and then paste it into your Instagram caption box. Use action verbs like “tap,” “tell,” “use,” and “share”, to actively promote engagement. Present a reader with the most important information first.
Use titles to catch your followers’ attention right away. Ask questions or start discussions with your audience to get them to play along with your content, remember that, more audience you have, the more people will buy your things. Use location tags and hashtags to generate more traffic to your page.
The more active you are on Instagram, the harder it is for your followers to find the information they might need to buy your items. Help them find what they’re looking for with these tips: Add short titles to your pictures. For example, you have to add words like “Shipping”, “Giveaway”, “How to use X”.
Create a short hashtag for each type of post you regularly publish. Use the Highlights feature at the top of your page to share important information like shipping, prices, customer reviews, contacts, and special offers. Adding keywords to your username and using hashtags and geotags, participating in various challenges, commenting on popular profiles, throwing a contest or a giveaway. To make Instagram work for your business, you’ve got to have great photos.
If you are not a professional photographer don’t worry because you can do wonderful photos only with your mobile camera, I am going to tell you how to do it. No one looks great with a flash lighting up the oiliest parts of their face and casting weird shadows on their nose and chin.
The same is true for product shots. Natural light just makes shadows softer, colors richer, and photos nicer to look at. Cloudy days are better than sunny ones for mid-day shooting. Now that we’ve covered the basics, let’s explore how to sell directly on Instagram.
How to sell items on Instagram?
On Instagram, you can also sell your items. You’re wondering how to sell items on Instagram? Well, read on. You need to create a business account exclusively for selling, but if you want you also can use your old account, which may depend on how much you plan to sell.
So, how to sell on Instagram for free? Well, now you will have the answer to your question. You can sell directly from our favorite app and this is legal. But attention! To sell on Instagram, your professional account must follow these requirements: comply with Instagram’s policies, represent your business and your domain, be located in a supported market, demonstrate trustworthiness, provide accurate information.
Having a business license definitely helps demonstrate trustworthiness, though it isn’t listed in the platform’s requirements. Obtaining a license for online selling depends on your location, the products you sell, and your business needs. Keep in mind that different countries have different laws regarding business licenses. But now, let’s find out how to sell things on Instagram.
You can enable Instagram Shopping for your store to allow customers to purchase from your store directly through the app. The correlate names at the Instagram shopping is “Shoppable Posts”, or “Product Tagging” you have to write them under your post.
To use the Instagram Shopping feature, you need an online store. You can get one by signing up with the e-commerce platform of your choice. To get faster results, you can also ask the influencers for collaborations to advertise you. Influencers are the famous Instagram stars, who are often followed by several thousand people, even many of them exceed one million, you may want to advertise your products online with Instagram Ads.
But this isn’t a requirement, so if you simply want to post and promote your products, using Instagram is free. You also can gain followers and promote your products simply through posts and stories. However, you don’t need to have a website to be able to sell on Instagram, but if you have a website, you have to put in your Instagram bio, this will helps you.
There’s no follower minimum for selling on Instagram. The only feature that has a follower minimum is the “Swipe Up” function in Stories: to be able to add links to your Stories, you need to have at least 10,000 followers or a verified (blue check) profile.
How to sell on Instagram for free
We have learned how to sell on Instagram but we also understand that Instagram ads cost money, and we want to know how to sell on Instagram for free.
Don’t worry, it’s possible to sell on Instagram without ever having to spend money. It’s harder to sell on Instagram in comparison to almost every other popular social networking site because Instagram does not can add the links in the post’s description, Instagram only gives you one clickable link that you can place on the entire platform: the link in your bio.
But there are some posts that allow users to click on products that you “tagged” in an image to be taken to the product page where they can make a purchase. That way, followers won’t have to go out of their way to find the products you are sharing. It’s as easy as discover, shop, and buy!