How to sell products on Instagram

How to sell products on Instagram

For brands, social media is no longer just a marketing tool: discover how to sell products on Instagram, for example, thanks to the posts and Stories you can buy! With over a billion users, Instagram is undoubtedly the perfect platform for all brands that want to make their mark on social media: thanks to the focus on high-quality visual content, is the ideal showcase for product presentation, and for some time now, even shopping.

60% of users (over 600 million people) search for and discover new products right on Instagram. With the launch of the Instagram Shopping feature in February 2018 (arrived in Italy but only in March 2019), brands can tag products in posts and stories, directing customers directly to the item they want to buy.

Besides, with the launch of the additional feature “checkout”, users will not even have to leave Instagram to buy many of the articles they found on the platform. Since this is a relatively new topic for Italy, in this article we look into everything you need to know how to sell your products on Instagram.

In particular: it shall: how to set up Instagram Shopping to increase sales and connect with customers, how to optimize your affordable posts to achieve maximum impact and engagement; how to set affordable Instagram stories.

Every month, 130 million Instagrammers TAP INTO BUYING POSTS TO VIEW PRODUCT TAGS. Now that the Instagram Shopping feature is also available in Italy, it’s really time to take the opportunity even for your brand. Let’s proceed by step: here’s how to start how to sell your products on Instagram.

How to sell products on Facebook and Instagram: how to set up Instagram buying posts

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Now that the Instagram Shopping feature is also available in Italy, it’s really time to take the opportunity even for your brand. Let’s proceed by step: here’s how to start selling on Instagram. Get the approval of your business profile.

Only companies can sell products on Instagram, and therefore only business profiles can access this feature. At the moment you can only sell physical items, complying with the Contract for sellers related to commercial products, and to the policy commercial of Facebook.

Set your product catalog on Facebook with Shopify or Big commerce. The products in your catalog will be taggable in your posts and in Instagram Stories. After setting this function, add a Buy section in Facebook. Wait for review and approval of your account for shopping by Instagram.

This procedure may take a few days. You will receive a notification of approval directly from Instagram. Activate Shopping functions in your account. At this point, you can start adding products to your posts. Continue reading, we explain how to do it in detail.

How to add products to Instagram posts. Load one or more images. You can tag up to 5 items per image, or up to 20 if you share a post in Carosello format. Add a caption and tag your products. After writing the caption of your post (just like you normally would), select “Tag Products”.

This option will appear under “Tag People” once you activate the shopping feature in your account. Remember that, for each post, you can tag products or people, but not both.

How to add products to Instagram posts

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Load one or more images. You can tag up to 5 items per image, or up to 20 if you share a post in Carosello format. Add a caption and tag your products. After writing the caption of your post (just like you normally would), select “Tag Products”.

This option will appear under “Tag People” once you activate the shopping feature in your account. Remember that, for each post, you can tag products or people, but not both. Type the name of the article you want to tag.

Instagram will draw on your product catalog on Facebook to find the articles corresponding to the words you typed; you can tag any product in your catalog.

Share the post. Now, that you’ve tagged your products, you’ve ready to share them! Posts tagged with products will appear in your feed with a small shopping icon in the top right corner.  How to set Instagram Affordable Stories.

In September 2018, Instagram launched Affordable Stories. The business profiles that receive approval and set up the Instagram shopping feature can add in each story a sticker product (with color and font customizable).

When the customer tap on the product sticker, will be directed to the same product page you would see if you tap on a shopping post within your feed. On this page, the user can see other images of the product taken from your catalog, the details of the product, similar items and a link to your mobile site, in which you can make the purchase.

How to set Instagram Affordable Stories

In September 2018, Instagram launched Affordable Stories. The business profiles that receive approval and set up the Instagram shopping feature can add in each story a sticker product (with color and font customizable).

When the customer tap on the product sticker, will be directed to the same product page you would see if you tap on a shopping post within your feed. On this page, the user can see other images of the product taken from your catalog, the details of the product, similar items and a link to your mobil site, in which you can make the purchase.

Here’s how it works. Step 1: add your story (video or photos); Step 2: tap on the stickers icon in the upper left corner and select the product option; step 3: add your article (only one for history). As in the posts, you can find any item in your product catalog by typing its name.

At this stage, you can also change the color of the sticker; step 4: products tagged in your Stories will be marked by the shopping icon. Users can tap on the icon to view all product details, just like for posts.

By tapping on a product, they will be directed to a page. Instagram’s Explore tab is a powerful tool visited every day by 200 million visitors who, looking for new content and interesting insights, browse the thematic channels that the Instagram algorithm edited for them.

Instagram Shopping on the Explore tab

Instagram‘s Explore tab is a powerful tool visited every day by 200 million visitors who, looking for new content and interesting insights, browse the thematic channels that the Instagram algorithm edited for them. In Septemebr 2018, Instagram launched a specific theme channel for shopping.

Based on the interests and purchasing behavior of each user, the channel shows shopping posts from a wide range of companies that the user might like (but not necessarily follow). Using the Explore tab could be a huge advantage for small businesses that don’t have a large audience of followers.

Checkout of Instagram. In March 2019, Instagram has enhanced the shopping experience for the user by launching the Checkout feature directly into the app, and thus allowing you to make purchases without leaving the Instagram app.

According to Instagram, the checkout feature enhances the shopping experience by making shopping easy, convenient and secure. People no longer have to browse the browser to make their purchases; also, by keeping the payment data in one place protected, they can buy from their favorite brands without having to repeat login or data entries.

Currently, instructions are not available to set the checkout, except for the brands that are part of this exclusive elite involved in the test. It is worth noting, however, which from the point of view of functionality and privacy, Instagram Checkout is considered as distinct from Instagram shopping.

How to sell your products on Instagram

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Checkout feature directly into the app, and thus allowing you to make purchases without leaving the Instagram app. According to Instagram, the checkout feature enhances the shopping experience by making shopping easy, convenient and secure.

People no longer have to browse the browser to make their purchases; also, by keeping the payment data in one place protected, they can buy from their favorite brands without having to repeat login or data entries.

Currently, instructions are not available to set the checkout, except for the brands that are part of this exclusive elite involved in the test. It is worth noting, however, which from the point of view of functionality and privacy, Instagram Checkout is considered as distinct from Instagram shopping.

Instagram says that only purchases made through Instagram checkout are protected by our Purchase Protection Policies. Tag single image or carousel: Tagging an image or carousel allows you to take full advantage of your photos, especially if you have invested in a quality lookbook or catalog, in which your articles can be highlighted.

Make sure to clearly associate each tag to the corresponding product using spaces. So you will facilitate navigation in your post, avoiding confusion. Tag multiple products in the same post. Encourage your followers to explore your store and increase post tags.

More articles mean more opportunities to capture customer attention. Another advantage of tapping multiple products is that they are all shown together on the product page.

Tips to sell on Instagram

Tagging an image or carousel allows you to take full advantage of your photos, especially if you have invested in a quality lookbook or catalog, in which your articles can be highlighted. Make sure to clearly associate each tag to the corresponding product using spaces.

So you will facilitate navigation in your post, avoiding confusion. Tag multiple products in the same post. Encourage your followers to explore your store and increase post tags. More articles mean more opportunities to capture customer attention. Another advantage of tapping multiple products is that they are all shown together on the product page.

When a user clicks on any of the tagged articles, the others also appear under the heading ” Featured in this post”. This helps to increase the visibility of the articles you have tagged, opening other possibilities of navigation and purchase. Make sure your tags are applied to the right products.

The articles you go to tag in the posts must match those of your products catalog on Facebook. In the case of brands with similar name items, be sure to tag the right products. On Instagram, shopping is fun because it’s direct: directing a customer to the wrong product distracts and annoying.

Speaking of distraction, make sure your product names are clear and immediate. Consider using a system that can help you easily find each product. Make it a habit to always check your tags, just like you do with the spelling of the captions.

How to sell your product on Instagram: last tips

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Make sure your tags are applied to the right products. The articles you go to tag in the posts must match those of your products catalog on Facebook. In the case of brands with similar name items, be sure to tag the right products.

On Instagram, shopping is fun because it’s direct: directing a customer to the wrong product distracts and annoying. Speaking of distraction, make sure your product names are clear and immediate. Consider using a system that can help you easily find each product.

Make it a habit to always check your tags, just like you do with the spelling of the captions. Create a consistent shopping experience. If Instagram is evolving to become an extension of your e-commerce platform, it is important that the customer lives it as a natural transition: from the click on an article in the Instagram buy post directly to the product page.

In this regard, make sure that your posts and Instagram Stories reflect the actual image of the article: dimensions, details, colors and features in posts tagged must always match the product pages. Promote your Instagram “store on other platforms.

This is a tried and tested method to get more followers on Instagram and is equally valid to get even more buyers. Launch a contest in your social channels and request to become a follower of your Instagram account in the registration procedure. By making your Instagram account more traceable, help fans and followers from other platforms to find your posts and buy your products.

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How to sell products on Instagram
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How to sell products on Instagram
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How to sell products on Instagram: how to sell your product on Instagram and how to sell products on Facebook and Instagram. Read on our blog.
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Socially Fan
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