So, what is the best time to post on Instagram? I mean, I know that some of you might be laughing when reading such a question: what does it even mean what time is the best time to post on Instagram? It’s not like there are specific rules that dictate exactly when and how you can post and share photos and videos on Instagram.
I think that is something we are all very aware of – as a matter of fact, we are not wondering what time is the best to post on Instagram because we think that we might not be allowed to do so at specific times.
The reason why some of us might be curious to learn just what is the best time to post something on Instagram resides in something really special and, at times, really hard to understand: the engagement. Yet, what is engagement, exactly?
Well, your post engagement essentially summarizes how many people your post reached, not only with comments and likes (although these are usually very appreciated, I know it), but even just with “screen time”: if somebody took the time to read your caption and maybe even visited your account starting from the picture you posted, this all contributes to your post’s engagement.
Okay, so, what time is the best time to post on Instagram? Keep reading this useful article and you will learn every secret about this interesting topic!
What time is the best time to post on Instagram? The official guide for every wanna-be influencer
Before we start looking into detail just what time is the best to post on Instagram, why don’t we clear up a few things? I know, I know: if you are interested in learning what is the best time to post something on Instagram, chances are you already know a lot about Instagram, about how it works and about all its features – otherwise, you probably wouldn’t even know that posting at specific times can help your posts being more visible!
However, in spite of what you might already know, I think it’s beneficial that we approach this topic starting from the general: of course, in this article, we will be learning what is the best time to post on Instagram, but how can we learn that if we don’t know how posts and engagements work first?
So, what do you say if we take some time to analyze the phenomenon that is Instagram and how it helped (and still helps nowadays) companies and influencers boost their sales and their popularity?
I promise that, very soon, I will be answering the question what time is the best time to post on Instagram, but I can also promise you that what I am about to share is actually very important and informative. Think you know everything about how engagement works? Well, keep reading and you’ll see if this is true!
Here is finally what time is the best to post on Instagram!
So, why are we saying that it is important to learn what is the best time to post something on Instagram if you are interested in promoting a specific product or service, or are just very eager in general to have as many people as possible see your photos (or videos)? I mean, why does it even matter at what time you post?
Well, you probably know this already, but let’s refresh our minds just for a little bit: the way Instagram works is that it shows you not only the most recent photos, but also the most “engaged” ones. Have you ever noticed this? I mean, when you scroll through your feed it’s not like Instagram only shows you the most recent posts and then goes on to show you the older ones in chronological order.
So, what happens when you scroll your feed? Well, you might see a photo that one of your followings posted a few minutes ago, then you might see a very popular photo from a couple of days ago, then right after that you might be shown a photo from three hours ago.
Yet, why is that? I mean, how does Instagram even work? How can you make sure that your posts reach as much public as possible? And, especially, what is the best time to post something on Instagram?
what is the best time to post something on Instagram? The answer might surprise you…
Well, I think that nobody is really able to answer the question that I just asked you (and myself). I mean, sure, there are indeed some answers to the question what is the best time to post on Instagram, but everything else is just a mystery. What do I mean? I mean that nobody really knows exactly why Instagram shows certain pictures to its users, when it does it and how.
After all, Instagram is the most popular social network in the world for a reason, right? It wouldn’t be so popular if everyone knew its secrets and was therefore able to copy it and create their own social media, too! Am I right? As a result, users who decide to post stuff on Instagram have to “accept” the fact that they will never be able to know exactly how its algorithm works.
I mean, if you Google what is the best time to post on Instagram or what time is the best time to post on Instagram, chances are you might come across blog pages or website pages which promise to teach you every little secret to “conquer” the Instagram algorithm and become super popular, usually for a big payment. Well, you can rest assured I won’t be asking you for money today! I will just share with you everything I know about the topic what time is the best to post on Instagram.
What time is the best to post on Instagram? Let’s analyze everything we know…
So, even though there are actually some tips and tricks that will let you get an answer to the very complicated question what is the best time to post on Instagram, I unfortunately have to tell you that there is pretty much no secret that would let you “crack” the Instagram algorithm so that everybody will see your post as first thing on their feed.
I mean, I think you yourself can also relate to this, right? If you scroll through your feed, not only do you understand that the posts you see are not in chronological order, but also that, sometimes (and I don’t know about you, but this actually happened to me a lot of times!) you stop seeing content from specific users for some while, without even realizing why or how.
This also happens with Instagram Stories, did you ever notice it? I mean, for no reason at all, some users just “disappear” from your timeline: it’s not like they deactivated your account or blocked you.
Everything is fine, you are still following them (and maybe they are still following you, if they were before), but you just can’t see anything of what they post and share until you specifically go look up their profile. And then, someday, out of the blue, they are back on your feed and you can’t wrap your head around what happened.
What do you think the answer to the question “what time is the best time to post on Instagram” might be? Are you ready to find out?
So, can you see what I am trying to explain? I mean, don’t get me wrong: if I decided to write this article about what is the best time to post on Instagram, this means I do have some answers to this question and I can’t wait to tell you everything I know about what time is the best time to post on Instagram.
However, if you expect that, after you learned what time is the best to post on Instagram, your posts will become super popular and everybody will always see them, you are probably in for a disappointment.
I don’t mean to be a downer, though: if you learn what is the best time to post something on Instagram you might actually notice some improvements in your posts’ engagement. Still, before we answer this question, let me ask one more question: why is it important to learn what is the best time to post on Instagram?
Well, if my weird lesson about Instagram’s algorithm taught you anything new, is that this algorithm is really unpredictable. Many people have tried to “study” it and understand its secrets, but I think that nobody actually figured out how it works – yet. And that is why it is so important to learn what is the best time to post on Instagram!
Why should you really learn what time is the best time to post on Instagram and how can this help you?
The reason why you should learn what is the best time to post something on Instagram is very simple: since you can’t control how many people will see your posts on their feed, you could actually try to control how many people are using Instagram when you post.
Am I right? I mean, if you post in the middle of the night, chances are few people will see your photo (because most of your followers will be asleep!), and since your post didn’t get so many likes and comments, Instagram will think users didn’t like it that much and so it won’t even show you to your other followers come morning time.
By learning what is the best time to post on Instagram, you can step up your game and actually improve your chances that your post is seen by as many people as possible, who will then – possibly and hopefully – engage with it by liking it, commenting on it or even sharing it on their story!
That is why you should really take some time to read more about the topic what time is the best time to post on Instagram. So, are you ready to do it? I am finally about to teach you what is the best time to post something on Instagram!
Well, I guess this is it: I talked too much, now get ready to finally learn what is the best time to post something on Instagram!
So, first of all – and I know I actually said this already, but repetita iuvant – do not post at night! This is actually the worst time for your post to be seen. Second, remember to always post when your most active time zone is… well, awake! If you have followers from all over the world but the vast majority of them comes from Europe, does it really make sense to post when it’s 4 AM in Europe? No, I don’t think so!
So, what is the best time to post something on Instagram? Well, here are some answers to this question: the best time, in general, is probably around 11.30 AM and 2 PM, as this is when a lot of people are on their phones – usually because they’re on their lunch break. The second best time would be “early morning”, like 7, because a lot of people (including me and you, I assume) do check their phone as soon as they wake up.
Then, another good time to post on Instagram could be Saturday morning, maybe also around 11, as this is the time when people kill time relaxing at home or maybe go out to have brunch with their friends.
And then? Are there other answers to the question what time is the best time to post on Instagram?
Okay, so, is this all for what is the best time to post on Instagram? Well, I think that pretty much it is! Based on your niche and on your country/continent, other specific times might be useful or not so useful (for example, if you live in the US you shouldn’t probably be posting at 10 AM on a Sunday morning, as most people would go to church – unless the majority of your followers are atheists!).
I guess that, in general, the best advice that I could give about the topic what is the best time to post something on Instagram would be: analyze yourself and your behaviors and patterns.
What time do you use your phone the most? When are you more likely to scroll through Instagram? After all, you are an Instagram user too, so you can study your behavior to finally learn exactly what is the best time to post something on Instagram!