When is the best time to post on Instagram

When is the best time to post on Instagram

“When is the best time to post on Instagram?” This is a question that is frequently asked and, ironically, everyone gives a completely different answer. People make tons and tons of theories and predictions, but there isn’t an exact science about when is it the best time to post on Instagram.

Instagram has changed its algorithm over the last few years, making it much more difficult for you to share visible posts on Instagram. It is proven that Instagram gives top priority to posts uploaded by your friends and family. To be successful on Instagram, you need to know how to play the game, and it includes picking the best time to post a picture or video on Instagram, discovering a time when checking out their feed, but which doesn’t coincide with the time in which most people upload their contents. It is quite hard, isn’t it?

To grab your followers’ attention, you need to create interesting content that your crowd actually craves. But, again, if you don’t post your content at the exact time, they will never see them, unfortunately. There are many studies that tried to understand and determine when is the best time to post on Instagram pst and I will analyze them with you in this article.

When is the best time to post on Instagram?

Before talking about when is the best time to post on Instagram, you have to make sure that you have created an interesting post that catches the attention of your followers.

when is it the best time to post on instagram

 

Instagram allows you to post 1 to 10 pictures in every post, so forget about the infinite Facebook albums of your friends’ birthdays. One important tip is to remember to post pictures that are not similar to each other, in order to not appear boring to your followers. Find you’re own aesthetic, decide which message you want to convey to your followers but most of all set your creativity free!

To share a post on Instagram, you have to:

  • Click the “+” icon at the bottom centre of your screen;
  • Now you have to choose between a brand new picture or a picture which is already in your camera roll, or you can decide to post a video as well;
  • When you are ready, tap “Next” on top of your screen;
  • At this point, you have to edit your picture in two ways: Filters and Edit. The first one will add a filter to your picture while the second one allows you to adjust the brightness, the saturation, and more;
  • Last but not least, make sure you write a catchy caption, tag your friends, and add a location.
  • Tap “Share” and your picture will be shown to all your followers.

Many studies found out that some of the keys to getting the most out of Instagram are:

  • Post regularly to keep your followers engaged;
  • Pictures are much more attractive than video on Instagram;
  • Pictures in which people are shown are better than pictures in which no one appears;
  • Don’t use more than 5 hashtags to avoid giving your followers boring information.

Now that you know how to post something attractive for your followers, let’s move on and discover when is it the best time to post on Instagram pst.

When is it the best time to post on Instagram?

The latest studies found that the best time to post is not certain and it changes from a user to another. So what can we do to find out when is it the best time to post on Instagram pst?

One thing that you can do for sure is using hashtags. This will attract new followers and will engage a bigger audience. Hashtags play an important role in brand strategy. Think about hashtags as tags to connect social media to specific topics, conversations, or themes. They also make it simpler to find a certain post or image or video among the endless amount of content that is present on the platform.

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So, as we were saying it is important to know how to use hashtags on Instagram to increase engagement with your followers via likes, comments, shares, and so on. But hashtags are fundamental if you want to support a specific cause or social issue. Last but not least, you can follow hashtags of issues and causes you’re interested in. For example, you can follow the hashtag #travel if you love to see places and landscapes from all around the world, or the hashtag #nature if your passion is flowers and plants. If you want to use hashtags, always remember that:

  • What you’re saying starts with a #;
  • You must have a public account, otherwise, people who don’t follow you cannot see your content;
  • Don’t put too many words together with the same #, it is not easy to read and remember;
  • Don’t use too many hashtags or the algorithm will label it as spam.

Hashtags are related to when is the best time to post on Instagram because the sum of them creates a successful profile.

When is the best time to post on Instagram?

“When is it the best time to post on Instagram” is not the only issue if you want to engage a larger audience. In fact, you also need to remember that you want to convey a certain message through the picture that you’re posting.

Many people say that “A picture tells a thousand words.” Images help us learn, grab attention, explain concepts, and inspire people. As humans, we are visual creatures and Instagram itself is a completely visual platform, it means that, differently from Facebook, images are more important than words, because Instagram’s first aim is to share visual content with your followers.

when is the best time to post on instagram pst

We process images at an incredible speed: when we see a picture, we recognize it is a little snippet of time, understanding its scenario and its meaning. The most powerful images are the bright ones because our brains are set to react to them. So, if you post a brighter picture it will be recognized immediately and you can engage a bigger audience. Visuals are the most powerful means to grab the readers’ attention.

When is the best time to post on Instagram

So now that we have talked about all the things that turn your posts into attention-grabbers, we can finally talk about when is the best time to post on Instagram. On average, the best time to post on Instagram is between 2-3 PM.

As stated before, the answer to the very famous question “when is it the best time to post on Instagram?” is between 2-3 PM. However, the level of engagement can drastically change depending on what day of the week you upload your post. You might be wondering why this happens. Let’s dive into it together.

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The first thing to keep in mind is the little differences in your daily mood and routine and how they affect your behaviour. The same must be considered even for your followers. Moreover, “when is it the best time to post on Instagram” changes even according to the type of account, but we will talk about it later.

When is it the best time to post on Instagram?

We have answered the question “when is it the best time to post on Instagram” but there are some things that we have to say. In fact, as stated before, it is not valid for every day.

  • Posting at 5:00 AM CDT from Tuesday to Friday generates some of the highest engagement because people check their phones as soon as they wake up.
  • Posting from 11:00 AM to 3:00 PM CDT on weekdays also generates a lot of engagement, because people scroll Instagram during their lunch or break at work.
  • Posting on Saturday at 11:00 AM CDT also works because people go out for brunch or go out with friends.

So, as you can see, when posting, you have to consider both the time of the day and the day of the week in order to create a larger engagement.

When is the best time to post on Instagram?

Finally, you have discovered when is the best time to post on Instagram and what are the best days and times to post your pictures, but here is a simple scheme that you can screenshot to make things easier:

  1. Monday: 9 AM-5 PM
  2. Tuesday: 8 AM-6 PM
  3. Wednesday: 5 AM, 11 AM- 3 PM
  4. Thursday: 5 AM, 11 AM-4 PM
  5. Friday: 5 AM, 9 AM, 10 AM, 1 AM, 1 PM, 2 PM, 4 PM
  6. Saturday: 9 AM. 11 AM
  7. Sunday: 10 AM-2 PM

As stated before, it is important to find out when is the best time to post on Instagram even according to the type of brand. Here another simple scheme that you can follow in order to increase the engagement of your profile:

When is it the best time to post on Instagram for Tech Companies:

  • Best time: Wednesday at 10 AM
  • Best day: Thursday
  • Worst day: Sunday

When is the best time to post on Instagram for B2C Companies?

  • Best Time: Friday at 11:00 AM & 1:00 PM CDT
  • Most Consistent Engagement: Everyday from 10:00 AM to 3:00 PM CDT
  • Best Day: Wednesday
  • Worst Day: Sunday

When is it the best time to post on Instagram for Educational Organizations?

  • Best time: Monday at 8 PM
  • Best Day: Monday
  • Worst day: Sunday

When is the best time to post on Instagram for Healthcare Companies?

  • Best tine: Tuesday at 1 PM
  • Best day: Tuesday
  • Worst day: Saturday and Sunday

When is it the best time to post on Instagram for Non-Profit Organizations?

  • Best time: Tuesday at 3 PM, Wednesday at 4 PM, Thursday at 2 PM, and Friday at 10 AM and 2 PM
  • Best day: Tuesday
  • Worst day: Saturday

When is it the best time to post on Instagram…

As shown in the previous paragraph, every brand’s audience is different. If your aim is to build an enormous and engaged Instagram audience, you have to understand who your followers are. I’m almost sure that the best way to know your audience is to understand the exact time they surf the app and understand when is it the best time to post on Instagram.

Sadly, as you can see, there is no single best time to upload your post on Instagram. However, you can get a general idea of popular times from the recent studies, and then combine it with your actual data from your Instagram Insights to get a good guide to the Instagram habits of your audience.

In this article, we discussed how to share a post on Instagram, discover all the articles on our blog.

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When is the best time to post on Instagram
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When is the best time to post on Instagram
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When is the best time to post on Instagram? Many people don't know but we do. Open the link to discover more.
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